Client: Deciem, The Ordinary

As Lead Art Director for The Ordinary - Sephora Mexico Store Takeover, I led the direction for a digital and print media launch that brought these unique products to a larger-than-life scale. The driving force for this particular visual narrative was to stay true to The Ordinary's brand identity: exploring the scientific scope of the product lineup using macro textures, lab-workstation compositions, and all true-to-life product (no replacements were used for the liquid effects). The result was a beautiful selection of product photography accomplished in record time.